This June, J.Lindeberg is proud to introduce its “Red, White, Blue for Gold” campaign, a bold new initiative that combines American spirit with athletic excellence, featuring the best of America's golf talent at the forefront this summer in Paris. This exclusively designed USA GOLF Collection will debut in celebration of the fierce energy and patriotic spirit of the USA GOLF teams.
The campaign will spotlight talents such as Paris Hilinski, the celebrated US amateur golfer and social media influencer, alongside Zion Wright, celebrated skateboarder, and US Olympian. Together with the top American male and female golfers, whose names will be announced just after the launch, this elite group will represent the United States at the iconic Le Golf National in Paris. The men’s competition will run from August 1-4, followed by the women’s competition from August 7-10.
The collection will hit stores and online platforms on June 3rd, offering fans a taste of athletic glory through fashion. Reflecting the iconic colors of the American flag across various designs that emphasize performance and style, each piece is crafted for outstanding performance, with innovative and stylistic flourishes that are uniquely J.Lindeberg.
"At J.Lindeberg, we believe the 'Red, White, Blue for Gold' really embodies what it means to compete for the USA: performance, pride, and pushing limits," says Hans-Christian Meyer, CEO of J.Lindeberg. "Our meticulous designs are made to not only meet the functional demands of golf but to do so with an aesthetic that speaks to the heart of American competitiveness and aspiration."