J.Lindeberg and the DP World Tour are delighted to announce an exclusive, multi-year partnership which sees the global fashion and lifestyle brand become the Official Clothing Supplier of the DP World Tour.
The announcement heralds a significant expansion of J.Lindeberg’s influence in the world of golf, deepening its commitment to the sport. Founded in 1996, the renowned Swedish clothing brand bridges the worlds of sport and fashion, combining sophistication and contemporary fashion, with high performance and comfort to suit the modern active lifestyle.
The DP World Tour - golf’s global Tour with 44 tournaments in 24 countries - attracts top-tier talent from across the globe and this partnership is set to significantly elevate both the on- and off-course experience for staff, fans, and J.Lindeberg ambassadors such as DP World Tour players Viktor Hovland and Matt Wallace. The partnership also sees J.Lindeberg become the Official Clothing Supplier of two of the Tour’s most iconic events in 2024 – the Genesis Scottish Open (10-14 July); and the BMW PGA Championship (17-22 September), the penultimate event in the prestigious Rolex Series.
As part of this exclusive partnership, not only will J.Lindeberg be outfitting DP World Tour personnel with a range of bespoke products, specifically designed to suit their active and travel-intensive lifestyles, but it will also extend its distinctive signature styles and innovative sports apparel to the golfing community who can purchase tournament branded J.Lindeberg ranges at these select events.
Embargo July 2nd 11AM CET