Earlier this year, J.Lindeberg and the Swedish Football Association announced a new partnership for official clothing during championship matches. Now, the exclusive national team looks are being showcased for the first time in a campaign featuring Nathalie Björn, Lina Hurtig, and Kosovare Asllani from the women's team, as well as Victor Nilsson Lindelöf, Dejan Kulusevski, and Isak Hien from the men's team.

The collection includes suits made of 100% linen for women and men, shirts, t-shirts, polos, and ties, all created with a focus on comfort, fit and function. The official suits have buttons with the Swedish Football Association's logo in text, and each jacket has the quote "Winning starts within" on the inside back as a discreet message.

‍– Every detail in the collection is designed for the players to feel comfortable, well-dressed, and proud in their suits on their way to and from the championships. To finally see the players in our clothes is a great honor and we look forward to supporting the teams during the upcoming championships, says Neil Lewty, Chief Creative Officer at J.Lindeberg.